Classic Rock Drives Rock Merchandise Industry
January 9th, 2008Led Zeppelin T-shirts, Rush baseball caps and Bon Jovi jackets. Classic rock merchandise is hot and many of the consumers are young people who had not even been born when these classic groups were enjoying the pinnacle of their success.
Take a look around eBay sometime and check out all the classic rock-related merchandise. This stuff is still selling and is responsible for a very significant share of rock merchandise and memorabilia being sold today.
In addition to the "real" goods, digital goods that honor classic rock artists are also doing well. MP3 music downloads are available for just about every classic rock artist you can think of as well as classic rock ringtones.
If you had been in a coma since 1982 and awoke today you might have a hard time figuring out if it was still the 1980’s if your only contact with the outside world was an FM radio. Classic rock radio stations are very popular in many markets these days.
I suspect there are people who are getting tired of classic rock but you cannot count me among them. That is the music I listened to growing up and still love today. I don’t think I will ever tire of it.