How to promote a concert
May 19th, 2008Are you racking your brains trying to figure out just how to promote a concert?
It’s not that difficult once you apply yourself to the task and really, everything is just common sense.
Firstly, time and timing is very important.
Treble check the date of the concert so that there’s no confusion there. (Sounds stupid, I know, but it has happened) Then make sure that any publicity is printed and ready to be displayed in plenty of time. This allows for hold-ups at printers, weekends, bank holidays etc.
You want a good return on ticket sales so don’t leave publicising the event till the last minute. Things like” book now to avoid disappointment” and “when they’re gone they’re gone” are good stock phrases to use.
The design of any posters, flyers or leaflets that you create is vitally important. They have to meet the A.I.D.A criteria. Not sure what that is?
A=attention
I=interest
D=desire
A=action
Basically, the design needs to be good enough/bright enough/unusual enough to attract everyone’s attention. But especially the attention of your target audience whoever they may be.
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